Advertising Agency Voice AI agent case study

Case

An advertising agency integrated a Voice AI Agent to handle client inquiries, project intake, and routine campaign updates.

Introduction

“CreativeSpark,” a rapidly growing advertising firm, was struggling with a high volume of calls from current and prospective clients. These calls typically involved requests for pricing quotes, campaign progress reports, and basic project briefs. Up to 30% of these calls went unanswered at peak times, leading to missed opportunities and strained client relationships. The agency aimed to improve responsiveness, reduce staff workload, and ensure a more seamless client experience.

Before Implementation

30% of inbound calls went unanswered when staff were busy with active campaigns.
Account managers spent 40% of their time fielding repetitive inquiries about campaign updates and ad performance metrics.
Frustrated clients sometimes took their business elsewhere due to lack of prompt communication.

After Implementation

Missed calls were reduced to 2%, thanks to 24/7 automated support.
Routine progress inquiries were resolved within 1–2 minutes, freeing account managers to focus on strategy and creative work.
Client satisfaction ratings increased by 17%, as reflected in post-call surveys.

How It Works

The Voice AI Agent greets callers, identifies whether they need a project quote, an update on an existing campaign, or general information.
It delivers automated status reports on campaign metrics (e.g., impressions, click-through rates) by pulling data from the agency’s analytics platforms.
If a client requires strategic input or creative discussions, the AI Agent routes them to an appropriate account manager.

Conclusion

By adopting a Voice AI Agent, “CreativeSpark” significantly improved client communication and operational efficiency. Account managers can now devote more time to high-level campaign strategy, while clients appreciate faster, around-the-clock access to project information. The agency reports better client retention, increased upselling opportunities, and an enhanced reputation for responsiveness and innovation.